Union Minister of Consumer Affairs, Food and Public Distribution Ram Vilas Paswan on 21 July 2015 launched the Surakshit Khadya Abhiyan, a countrywide campaign, to create mass awareness and capacity building for safe and hygienic food.
The initiative complements the widely popular multi-media campaign Jago Grahak Jago which empowers the consumers of its rights and demands. This campaign, planned by CII and Consumer Organization VOICE, and National Association of Street Vendors of India (NASVI), is an effort towards building a culture of food safety in the country.
Under the campaign, nationwide sensitisation sessions on cleaning, hygiene & sanitation for safe food, Walkathons and Media dissemination programmes for Consumers, Street Food Industries will be organized across the country.
The ministry also launched a website and a logo of the campaign and also signed a pledge for adopting safe food practices.
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